Task
Design, set up and manage a ‘Trojan horse’ hostile market entry strategy.
Responsibilities:
• Business / technology validation
• Hostile market entry strategy
• Change conventional wisdom
A Top 5 Worldwide Brewer (revenues in excess of $20bn) – recognized that its business model and hence market dominance, was not sustainable long term and asked Cambiio to help develop innovative options.
This has led to a rethinking of the micro brew industry and the expanding global market opportunities that this creates
Hang With Us